Digital Image Tips

How Digital Image Resolution Works

Digital image resolution is measured in pixels per inch (PPI) or dots per inch (DPI). Higher resolution means more pixels, leading to sharper and more vibrant results for your color guard flags, backdrops, floor tarps, etc. 

Web resolution 72-150 PPI is not ideal for visual media.
For print resolution, 300 DPI or higher is ideal for clear,crisp, and vibrant results.

How to Choose a Quality Image for Large-Scale Printing

1. Use High Resolution – Aim for 300 DPI or higher at the final print size.

2. Check Image Dimensions – Large prints need high pixel counts (e.g., a 24x36" print should be at least 7200x10800 pixels at 300 DPI).

3. Avoid Low-Quality Resizing – Upscaling small images reduces quality; always start with a high-resolution file. We do have ai software that can possibly convert to print resolution, but results can vary, 

4. Use Vector Graphics When Possible – For logos and illustrations, SVG, AI, or EPS files scale without losing quality.

5. Choose the Right File Type – TIFF, PNG, or high-quality JPEG is best for printing.

6.  Shop online stock photo sites to obtain your images - Using photos from image searches is not recommended, as they are often not print resolution and may have legal usage restrictions. We suggest using sites like Shutterstock for high-quality images. Additionally, free image and vector file resources such as Pixabay and Vecteezy are available.

The image below compares a low-quality and a high-quality image to show how they appear when printed. The left side has a low print resolution which is commonly used for websites and devices, while the right side is high print quality.